A partnership, not a project.
What’s different here is less about being smarter and more about aligning the people who actually have to make it work. We don’t hand over a deck and disappear (which, to be fair, is a fairly low bar to clear anyway).
Cybersecurity isn’t a label we just added for fun. We’ve spent our careers in this field. So when we talk buyers, CISOs, or channel partners, it comes from knowing the industry.
We don’t treat go-to-market or product-market-fit as something you fix once and file away. We help building the process that keeps working, the tools behind it, and people in the right seats who actually want to be there.
We’re here for a long-term partnership, from the first honest look at where things stand to the team that carries it once we step back.
Find your starting point
A quick side-by-side, so you’re not guessing what we offer.
(Full detail is right below)
Discovery
A fixed-price, two-to-four-week assessment of where things stand: product, market, positioning, and the processes behind them. The place to start if you want a real plan before committing to anything bigger.
A clear, honest picture of where your product, market, and go-to-market actually stand today
A fixed price and a two-to-four-week timeline, so you know the investment upfront
A full assessment of your sales and product processes, tools and integrations included
A concrete plan, not just a slide: clear next steps you can act on right away
No commitment beyond the assessment itself
Due Diligence
The same sharp assessment, built for investors sizing up a target company before they commit.
A clear, outside read on product-market fit, process, and team, before the deal, not after.
The same rigorous assessment, built specifically for evaluating a target company
A clear read on product-market fit, ICP, and positioning before you commit
An honest look at team alignment and execution capability, not just the pitch deck
Insight into growth potential, including expansion into new markets or industries
An outside, independent perspective before the deal closes, not after
Execution
Ongoing, hands-on support to actually build out what the Discovery Package mapped, process, tools, and the team to run it.
Only available after a Discovery Package.
Ongoing, hands-on support to build out what the Discovery Package mapped
The right tools and integrations, selected and implemented, AI included
A team that’s actually trained on the product, positioning, and the new process
Direct access to our network, for channels, partners, and hiring
A long-term partner who stays until it’s actually working
Discovery
Start here. In two to four weeks, we get a real picture of where things stand: your product, your market, your positioning and messaging, and the sales and product processes behind them, tools and integrations included. That’s the same starting point whether we end up running go-to-market for you afterward or you take the assessment and run with it yourselves.
We also look at the deals you’ve already won and figure out why, so those wins get repeated on purpose instead of hoped for. What you get at the end isn’t a slide with three bullet points, it’s a concrete plan: clear go-to-market goals, how to get there, and the one next step that actually matters. No commitment beyond that, you’ll know exactly why and how you’d want to keep working with us, if at all.
Ready to start?
Due Diligence
Same methodology, different lens. If you’re an investor sizing up a target company, we run the same kind of assessment, but built around the questions that actually predict whether a deal works out: how sales, product, marketing, and lead processes really run, which tools are in place, how close the product actually is to product-market fit, whether the ICP holds up, whether positioning and messaging are sharp or just look sharp in a deck, whether the team is actually aligned, and what that means for the company’s chances, including any specific plans to expand into new markets or industries.
And if it goes beyond a one-time read, we can stay on as an ongoing advisor, helping you make the call on this deal and find the next one.
We also look at product management, innovation, and how seriously AI is used versus just mentioned. You get a clear, outside read before you commit, not after.
Sizing up a target company?
Execution
Once Discovery is done, we help build out what it mapped. That starts with sharpening the strategy, then setting up the continuous improvement loop that keeps go-to-market and product-market fit working (continuous learning, instead of fading).
We pick the tools, AI workflows included and, where it makes sense, agentic go-to-market, always judged by whether they’re actually useful, not because they’re new, and we build the steering mechanisms that keep the whole stack pointed in the same direction. Your team gets trained on all of it: the product, the positioning, the new process, and the tools behind it.
For companies expanding into DACH, we can go further and run the entire go-to-market ourselves, together with marketing agency partners, for a share of revenue instead of a flat fee. We open channels through events (Please Don’t Hack Me among them), our community, and years of relationships, help with hiring when that’s the bottleneck, and localize strategically.
Strategy & continuous improvement
We sharpen the strategy, then keep it working through an ongoing process instead of a one-off plan.
Tools, AI & steering
We select and implement the right stack, AI workflows included, and build the steering mechanisms that keep it all pointed the same direction.
Team training
We train your team on the product, the positioning, and the new process, not just the tools.
Full DACH go-to-market
For companies expanding into DACH, we can run the entire go-to-market ourselves, together with marketing agency partners, for a share of revenue.
Channels & hiring
We open doors through our own events, community, and network, and help when hiring is the bottleneck.
Strategic localization
We localize what actually needs it once your ICP is clear, not everything by default.
Still on the fence?
That’s what the intro call is for. Fifteen minutes, no slides, no pitch, just figuring out together if this makes sense before either of us commits to anything.