Crossing Waters · Team
Christian Milde
Go-To-Market Advisor | Co-Founder
Christian has scaled Go-To-Market organizations for international cybersecurity brands, most recently as Worldwide VP Sales and Managing Director Central Europe. At Crossing Waters he leads the DACH Landing Team and brings the channel and the network.
What I bring is the network side of things, and a decent sense of which partner actually gets your product in front of the right decision-maker instead of just adding another slide to somebody’s deck.
Christian Milde
Background
Kaspersky
As Managing Director Central Europe, Christian grew the Central Europe region into Kaspersky’s best-performing international market.
Code Blue by Dussmann
Built the cybersecurity joint venture Code Blue by Dussmann.
Crossing Waters
Co-founder and Go-To-Market Advisor. Direct sales and channel strategy for cybersecurity vendors entering the German-speaking market, and sales enablement in Advisory engagements.
What Christian brings
- Motivating, structuring and scaling successful sales organizations, for Software as a Service (SaaS) as well as in combination with managed services
- A network of more than 1,000 channel partners in Germany
- Direct access to security decision-makers
- Channel strategy: which partner, when, and why
- Sales enablement and sales training
Why it matters for vendors
Most market entries stall because the channel waits for demand and the vendor waits for the channel. Christian knows both sides: how to win the first customers directly, and which partners to bring in once there is demand to sell into.
Write to Christian
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