For investors and acquirers
From target to exit: product and Go-To-Market depth for cybersecurity investors.
We help you find the right cybersecurity companies, assess them with a Product & Go-To-Market Due Diligence, grow them after the deal and prepare them for exit. Less risk going in, a stronger business coming out, and more value at exit.
Support along the whole investment cycle
Product-market fit and Go-To-Market are at the core of all four stages.
1. Target sourcing
We help you find cybersecurity companies with strong product-market fit and real Go-To-Market potential.
2. Due diligence
Before the investment decision, we assess product and Go-To-Market with the target’s management team. A written assessment typically two to three weeks after the scoping call.
3. Portfolio performance
After the deal, we work with the portfolio company on product, positioning and Go-To-Market, from the first 100 days to a turnaround where needed.
4. Exit preparation
We sharpen the story, the product and the Go-To-Market so the company shows its full value to the next buyer.
What we assess
- How close the product is to product-market fit
- Whether the ideal customer profile holds up
- Whether positioning and messaging win deals or only look good in a deck
- How sales, marketing and lead processes really run
- How product management and the roadmap work
- Which tools are in place and how seriously AI is used
- Whether the leadership team is aligned behind the plan
- The chances of planned expansion into new markets or segments
- Revenue levers and quick wins after closing
How it works
1. Scoping call under NDA
We agree on the questions that matter for your deal.
2. Sessions with management
We work with the target’s management team, and with further team members where the process allows.
3. Written assessment
Typically two to three weeks after the scoping call. Optionally, we stay on for the first 100 days.
Why us
We know what the room looks like from both sides: from inside companies being assessed, from the buyer’s side, and from the top of a joint venture working with investors. Product leadership and sales leadership in one team means we see both halves of the Go-To-Market.
Expert calls give you market opinions. We sit with the target’s team.
Not a deck-and-run consultancy. They were still with us on stage at the launch in Los Angeles.
Trevor J. Morgan, CEO, OpenDrives
Download the solution brief
Solution brief: Product & Go-To-Market Due Diligence
For investors and acquirers, from due diligence to the first 100 days. PDF, 3 pages.
Frequently asked questions
How long does a Product and Go-To-Market Due Diligence take?
Typically two to three weeks from the scoping call to the written assessment.
What do we receive at the end?
A written assessment of the target’s product and Go-To-Market: where the risks are, where revenue can grow faster after closing, and which quick wins exist.
How is this different from expert networks?
Expert calls give you market opinions. We sit with the target’s team and look at how product, sales and marketing really work.
Can you support us after the deal?
Yes. We can stay on for the first 100 days and beyond, from Go-To-Market optimisation to turnaround or exit preparation. If the plan includes expansion into the German-speaking market, our DACH Landing Team can take that on.
Which companies do you assess?
Cybersecurity companies, from software manufacturers to Software as a Service (SaaS), because that is where we know the products, the buyers and the channel.
Let’s talk about your deal
A 30-minute call is enough to see whether we can help with your deal.