Crossing Waters · Team
Felix Rosbach
Managing Director | Co-Founder
Felix has spent more than 15 years in cybersecurity and enterprise data security, across product marketing, product management and product leadership. At Crossing Waters he leads product strategy, positioning and the advisory and due diligence work, and he co-founded the cybersecurity event series Please Don’t Hack Me.
I have always wanted to know why something works, not just that it does. Probably 90 percent of what I actually do is get people aligned and pulling in the same direction. The roadmap and the Go-To-Market follow from that.
Felix Rosbach
Background
comforte AG
More than a decade at the enterprise data security vendor, growing from technical and project roles to VP Product Management. During that time the company grew to around 30 million US dollars in revenue.
STP/Septeo
VP Product, responsible for more than 50 international products, a team of 14 product managers and 7 product designers, and Go-To-Market. Launched new products, shaped their Go-To-Market, drove the move from licences to subscriptions, and brought new products to product-market fit.
Crossing Waters
Co-founder and Managing Director. Product strategy, product-market fit, positioning and Go-To-Market for cybersecurity and technology companies from the USA and Europe, and Product and Go-To-Market Due Diligence for investors.
Certifications
- Certified Information Systems Security Professional (CISSP)
- Certified Product Master, Pragmatic Institute
- Certified Project Manager (IHK), German Chamber of Industry and Commerce
What Felix brings
- Product strategy, roadmap and product management for cybersecurity products
- Product-market fit, ideal customer profile and market selection
- Positioning, messaging and launch narratives
- Aligning product, marketing and sales leadership behind one direction
- Assessing product and Go-To-Market quality for investors
Community and speaking
Felix co-founded Please Don’t Hack Me, an event series where security leaders talk openly, without pitches or slides. He regularly moderates panels and speaks about product success, Go-To-Market and trust in cybersecurity, for example at the launch of Astraeus by OpenDrives in Los Angeles.
Why cybersecurity
Felix focuses on cybersecurity because that is where he can tell a technically sound product from one a CISO will actually trust. That trust comes from working together, and it is the reason Crossing Waters brings vendors, investors and security teams to the same table.
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